Getting the most out of the new Bose approach to live amplified music.
In our experience, musicians considering our new approach and those now using it, like to know how they can get the most out of their investment.
The Personalized Amplification System™ approach puts each musician in complete control of his or her sound, as in an unamplified performance. Because of the properties of the Cylindrical Radiator® loudspeaker, musicians can play knowing that the sound they make on stage is what is projected out to their audiences. And they can play with the confidence that comes from knowing that no one is changing their sound.
This is a powerful and profound advantage over any conventional amplification system.
In contrast, with a conventional system, the person (or persons) operating the mixing console (or consoles) are responsible for adjusting the volume of each instrument or voice. If more vocal clarity is needed, for example, the operator boosts the gain of that signal. If the vocal signal is already maxed out on the PA system, the operator reduces the volume of the other channels. Most of the musicians we talked to in our ten-year research project, and in the large community of players now using our new approach, see the problem inherent in this approach: namely, they lose control of their musical art, and worse, can’t even hear the changes being made by the operator. One of the things we hear constantly from musicians is the frustration of finding out after a performance that the sound in the audience was poor.
Still, we must emphasize that to get the most out of Bose’s new approach, it is not sufficient for musicians to simply have control over the sound. They also need to exercise that control. For example, if an instrument needs to be louder to create the best musical performance, then that musician needs to increase the level of that instrument. If a vocalist’s sound isn’t clear enough, but his or her Cylindrical Radiator® loudspeaker is maxed out and the singer is maxed out too, then the other players need to moderate their levels. In our experience, once musicians realize that they are in full control, and understand the opportunity they have to create great musical art and know it’s reaching their audiences, they seize that opportunity and never look back. For some, new habits must be learned, and old habits learned while playing acoustically dusted off. For others, taking full advantage of the new Bose approach by taking full control of the music happens very quickly.
Regardless, what we know for certain is that the many truly extraordinary reviews of performances using our new approach occur when the players are fully exercising their control over their musical art. There is overwhelming evidence that what can be achieved when that control is combined with our new technology is an entirely new standard in musical performance. We invite you to join this growing community of musical artists getting the utmost out of this new technology.
Bose Live Music Technology Group