After a 5 months of try period in Germany (16 stores) Bose Europe decided to make the BLEW (Bose Live Experience Wall) as from end of March 2007 available to al of the Europe’s participating MI stores.
What is the BLEW?
The BLEW gives MI stores the possibility to demo the L1™ system. And it demonstrates the new approach of amplifying live music. Normally you would need at least 3 musicians who play on different systems. But as you now that these guys mostly perform at nights and sleep in the daytime; we had to come up with a solution to this problem.
So to overcome this problem we obviously thought of multi-tracking a band and playing it back true the L1™ system. But finding out that using an 8-track recorder is an expensive way to do so, we thought of using a DVD player.
The DVD-player allows us to use at least 4 AC-3 line-out signals to reproduce a live band. After some tinkering and recording we came up with a DVD with the content of three different songs and about 20 different instruments to be played from this DVD.
And this is how it looks like in 16 different stores in Germany….
The little screen we use to navigate true the content.